Sales And Marketing Strategies
Following are topics covering effective strategies for sales and marketing,
with an emphasis on effective yet ethical practices that lead to long term customer relationships.
Employ proven strategies for creating a profitable marketing buzz.
Advertising can be both powerful and effective, but only when it’s a message that your customers care about. When you create something that keeps people entertained and engaged they’ll not only pay attention, they’ll call their friends and wake the neighbors. In this talk, Christopher shows you how personality can create rock star products and industry icons.
Learn how to move the merchandise when you have more time than money.
When lean times force a cutback on promotional spending, many businesses falter. The successful ones learn how to overcome this hurdle by using good old fashioned hard work and creativity to compensate for a lack of funds. In this talk, Christopher shows you how to get the word out to people who, properly approached, are surprisingly eager to hear from you.
Everyone has an agenda. Learn how to promote yours.
Human nature is consistent and predictable. Surprising though it may be, you don’t have to be born with a gifted and charismatic personality in order to lead or convince others. You just have to understand the time tested process of persuasion. In this talk, Christopher shows you how to employ the simple, basic steps that move you from a proposition to a yes.
You’re surrounded by creative genius. Learn how to fan the flames.
Technology is not the only arena where brilliance is important. In fact, no matter what business you’re in, it’s critical that you stay one idea ahead of the competition in order to remain profitable and grow your company. In this talk, Christopher shows you how to recognize and harness the creative power that already exists within your organization.
Learn how to properly handle rocket fuel before your business explodes.
People will move mountains for something that’s important to them. In this talk, Christopher shows you how to connect with your people on a level they truly care about. When you understand their most fundamental needs and desires, it’s a simple matter to connect the dots between your company’s objectives and the benefits your people will enjoy by achieving them.
Transform average workers into a passionate, unified team
You don’t need a room full of rock stars to have a winning organization. You can conquer the world with a group of very average people if you understand what they care about. In this talk, Christopher shows how you can connect with your people and make them truly care about the goals that you need to accomplish.
Everyone has an agenda. Learn how to promote yours.
Human nature is consistent and predictable. Surprising though it may be, you don’t have to be born with a gifted and charismatic personality in order to lead or convince others. You just have to understand the time tested process of persuasion. In this talk, Christopher shows you how to employ the simple, basic steps that move you from a proposition to a yes.
Harness the competitive spirit of your people and dominate your market.
Americans are competitive by nature and love to win. It simply never occurs to most of them to apply this same attitude to the work that they do. In this talk, Christopher shows you how to harness this positive force and channel it into better quality, greater productivity and increased sales. Best of all, your people will find that they actually have more fun at work.
Create an organization that’s lean, mean and massively effective.
No matter how large or small your organization, there is a treasure trove of ideas and innovation hidden in the leaves just waiting to propel you to the top of your industry. In this talk, Christopher shows you how to give your structure a tune up, brush away the debris and create a culture that’s as fast and responsive as the world in which you do business.
Become unbeatable by promoting strategic thinking at every level.
The fact that someone doesn’t have an MBA doesn’t mean that they lack ingenuity. A highly profitable idea that comes from the janitor is nonetheless a highly profitable idea. In this talk, Christopher shows you how to look at your company with new eyes and promote strategic thinking in each and every employee. We live in the age of ideas. Your people have them.
Create a culture of mobility and watch your productivity soar.
Top performers are consistently quick on their feet. In this talk, Christopher shows you how to change your business from a static, monolithic environment to a rapid response team. People instinctively resist change. However, when the atmosphere of your company changes into a highly charged and exciting adventure, they’ll soon take pride in their status as an elite unit.
Look beyond short term success and build a business that lives forever.
No matter what your level of authority, each day you have the opportunity to share your vision of a better and more profitable company with others. In this talk, Christopher shows how you can lead your people to a brighter tomorrow without sacrificing the short term results that you need today. Only those who plan for the future can expect to profit from it.
Learn how to build a fierce and passionate loyalty to your organization.
From nations to corporations, the most successful have been those who know how to create an atmosphere of fierce and passionate loyalty to the cause. In this talk, Christopher shows you how to turn this concept into a movement by focusing on what your people care about and showing them how joining together helps everyone get what they want.